James Andrew Smith

Working with Cracked, a creative agency specialising in the food and drink industry, I developed a B2B website promoting plant-based pies.

The website is fully responsive and optimised for performance and rendering across all devices and viewports, with a custom CMS design tailored to the client’s content management requirements.

I implemented optimisations to ensure excellent website performance, including a custom plugin filtering WordPress plugin activity, to ensure scripts load only on pages where required.

This resulted in faster page load times and improved overall site performance – beneficial for user experience and SEO.

I implemented a bespoke JavaScript-based feature on the homepage in which site visitors are able to drag a button horizontally to ‘open’ a pie from its packaging.

I accurately translated the design of the website into front-end code, which featured many overlapping elements positioned at unusual angles.

I was provided with desktop designs only, and was therefore responsible for creatively interpreting mobile and tablet layouts from these during the build.

This project allowed me to apply my skills to an eco-conscious initiative – in this case helping to reduce meat consumption with meat-free alternatives.