James Andrew Smith

Website Design & Build



  • Team Solo Build
  • Team Solo Project
  • WordPress
  • Front-End Development
  • Web Design
  • Logo Design
  • Custom CMS Design
  • Database Management
  • UX Consultation
  • IA Design
  • Client Facing

The Brief

Design, development and deployment of a bespoke WordPress website and CMS for startup Karma.

The Karma app enables employees to access credit at low or no interest from their employers in an effort to provide an alternative to costly borrowing and the debt cycle.

The Problem / Our Solution


The client provided text copy and mockup images of the app.

We devised a structure to the information architecture of the site around the text content in a way that best fulfilled the purpose of the website: to present the problem of individual debt and in turn propose the Karma app as a means of mitigating this.


The design revolved around the simple idea of presenting ‘The Problem’ of debt alongside a subverted or ’screwed up’ version of the Karma logo, followed by ’Our Solution’ as the Karma app placed with the circular logo.

The circular logo evokes a sense of protection, harmony and a fair balance in the face of the problem of unfair borrow, debt and the consequent sufferings of those experiencing it.

Benefits section


The client required specific functionality within the site, in particular user ability to submit their email address to receive information about Karma’s product – and for that content to be easily managed in the back-end by the client.

All technical requirements were delivered as part of a bespoke CMS, which also included regular site backups, security features, and automated image optimisation for client uploads.

Client Feedback

James really helped us create our website in no time. A great guy, would highly recommend.

Minck Hermans